Why Attend

What #AAMvirtual Attendees Are Saying

Read what a few of our attendees are saying about their experience during our kickoff on May 18

“AAM never fails to amaze and delight.”

“Amazing work…It’s been great so far!”

“Great job! And hot damn! Giving us some Hamilton [cast member appearance during a moment of joy] love! Great experience on #AAMvirtual today!”

“This experience is so great and all of your hard work at adapting to COVID-19 shows with every click!! Be so proud! Loving every minute so far!”

“Thanks for the opportunity to see who else is participating from home. The social reconnection is such a HUGE part of why I come back each year. I learn, reconnect, I return with ideas.”

“Hello team AAM- thanks for all your hard work in bringing everyone together not just today in Virtual form, but throughout the year!”

“I have been inspired to Radically Reimagine! Thank you Presenters, AAM & Sponsors.”

“I am a member of AAM and just attended the Annual Meeting kickoff yesterday. Thanks so much for transitioning the conference to virtual; I’m really enjoying it so far!”

“The meeting sessions all ran so smoothly, my telecommuting team really enjoyed, what was for many of them, their first AAM.”

“This live chatroll feature/virtual Museum Expo experience is very neat so far. Thank you AAM, et al. for working so hard to deliver this experience.”


“This conference is the best professional development experience of my life.”

– #AAM2019 Attendee

AAM’s Annual Meeting is the only event of its scope and scale. It brings together museums of all types and sizes—from art and history museums to zoos and botanic gardens—to share ideas and make connections that are transformational. It’s a place where all museum professionals learn from one another, create partnerships, and leave inspired to make an impact on their museums, communities, and the world.

In this unprecedented time, many of us are experimenting with new ways to connect, stay engaged, and provide meaningful online experiences. In this spirit, we are excited to announce that our Annual Meeting is going virtual!

Kicking off on International Museums Day, May 18, and continuing June 1-4, the AAM Virtual Annual Meeting & MuseumExpo (#AAMvirtual) will bring you networking opportunities, inspiring programming, and the MuseumExpo to a new virtual experience.

Registration for #AAMvirtual is now open!

Top 3 Reasons to Attend

The Content

Envisioning a new future requires us to ask what decisions we can make that will not only help us overcome the immediate threat, but help us to rebuild a more sustainable, inclusive, and powerful museum field. #AAMvirtual’s theme is focusing on Radical Reimagining so we can all take that first step together.

The Community

Immerse yourself in your community at virtual networking events and with over 3,000 museum professionals.


The MuseumExpo is going virtual too! Make connections, exchange ideas, and discover innovative products. It’s the best place to find cost- and time-saving solutions from dozens of exhibitors.

#AAMvirtual Theme: Radical Reimagining

The COVID-19 virus is sweeping the globe and bringing the most powerful nations, economies, and industries to a sudden halt as perhaps the largest crisis of our generation. It has upended our lives and livelihoods, our communities, and our field. While this sudden disruption on museum operations is likely to only be temporary for most museums, it is our collective responsibility to proactively assess our organizations and decide whether we want to rebuild what has always been, or use this opportunity to build a better museum model.

Archaic business models, outdated funding strategies, and a significant lack of diversity in our museums will not serve us as we manage through the impacts of the pandemic, nor as we recover. How we choose to move past this crisis will determine the future of our museums for years to come.

Envisioning a new future requires us to ask what decisions we can make that will not only help us overcome the immediate threat, but help us to rebuild a more sustainable, inclusive, and powerful museum field. The American Alliance of Museum’s Virtual Annual Meeting & MuseumExpo theme is focusing on Radical Reimagining so we can all take that first step together. Join us on May 18, International Museums Day, to kick off our virtual meeting, and on June 1-4 for the full conference.

This is our opportunity to work together, break from the past, and reimagine the field anew. This is the time for bold, innovative ideas uninhibited by old structures or self-doubt. We require stronger partnerships based on trust, authenticity, and the understanding that we are only as strong as the most vulnerable in our society. It will take cross-continental solidarity, leadership, and cooperation to tackle this worldwide crisis and emerge a stronger global museum field.

Within the theme of Radical Reimagining, there will be several content tracks:

Reinspire: How do we use the impacts of the pandemic as an opportunity to create a stronger field? How can we reimagine the structures, work, and business models that haven’t served us in the past?

Rebuild: How do we manage through the crisis and plan for recovery? How can we create new revenue models and financial strategies now that will lead to a more sustainable future?

Reengage: The Annual Meeting is always an opportunity for continued professional development in areas from collections management, curatorial practice, exhibit design, education, fundraising, marketing, and beyond. #AAMvirtual will offer a selection of programs from the original #AAM2020 program.

Reconnect: While we can’t be together in-person this year, #AAMvirtual will offer ample opportunities to reconnect with colleagues across the field and around the globe. From virtual networking events to online chats with presenters and fellow attendees, you will have an opportunity to meet, be inspired by, and learn from others. This content track is filled with networking opportunities and programming to leave us reconnected as a field.